January 5, 2012

"There is no bike out there that a good blowtorch, angle grinder and TIG welder can’t fix."




I’ve always imagined BMW Motorrad designers to be technicians in white lab coats. So I was surprised to discover that the leader of BMW’s motorcycle design team is a freewheelin’ Swede with a passion for old-school choppers. Ola Stenegard studied Industrial Design in Stockholm and worked for SAAB and Indian Motorcycles before joining BMW in 2003.

“I grew up in a garage, more or less,” he says. “My older brother was into bikes. My Dad taught me how to weld almost before I could read, and Mom taught me how to draw. Eventually I connected the two.” Stenegard’s portfolio includes the HP2 Sport and the S1000RR, the superbike that’s currently giving the Japanese ‘Big Four’ serious headaches.

We gave him a headache too—with the traditional ten questions of the Bike EXIF interview.

Here is the hole interview with Ola: http://www.bikeexif.com/ola-stenegard

Thanks Chris!

3 comments:

Retsinas said...

Thanks Minna,that's great reading.

CJ said...

Great read. Really cool bike too!

Sideburn Magazine said...

Ola is an inspiration. G