
I’ve always imagined BMW Motorrad designers to be technicians in white lab coats. So I was surprised to discover that the leader of BMW’s motorcycle design team is a freewheelin’ Swede with a passion for old-school choppers. Ola Stenegard studied Industrial Design in Stockholm and worked for SAAB and Indian Motorcycles before joining BMW in 2003.
“I grew up in a garage, more or less,” he says. “My older brother was into bikes. My Dad taught me how to weld almost before I could read, and Mom taught me how to draw. Eventually I connected the two.” Stenegard’s portfolio includes the HP2 Sport and the S1000RR, the superbike that’s currently giving the Japanese ‘Big Four’ serious headaches.
We gave him a headache too—with the traditional ten questions of the Bike EXIF interview.
Here is the hole interview with Ola: http://www.bikeexif.com/ola-stenegard
Thanks Chris!
3 comments:
Thanks Minna,that's great reading.
Great read. Really cool bike too!
Ola is an inspiration. G
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